Branding

Brand Identity is the need of the hour. Every industry looks to have an identity. The best identity is ineffably the leading industry, not only within the industry but in wider circles. The ripple effects of many branding identity tales is compelling for many corporates to seek one. Techdew is ideally placed with resource distribution in branding areas. Imaginative concepts with differed thoughts provide the conspicuous edge to its customers. The services towards Branding include Logo creation, letterhead, business cards, ads, symbolization.

Brand monitoring has become an essential task for any individual or corporation.
It’s a added advantage to know what the peers and commoners think on a brand, this also gives classical headway to streamlining missing voids. We monitor and adopt a solution platform for corporates to find the missing link. Techdew sketches the lines of discontinuity or brilliance in categorical ways. We locate and report areas of brand risk, vulnerability, brand damage and abuse.

Brand positioning will provide in depth knowledge on all brands in the category, where they are split to known and unknown customers, which eventually recalled and accepted or otherwise. The results of the testing showcase the exact position of the brand location. It also indicates the comparative scale with competitive products and brands. We employ quantitative research and set brand positioning goals and overlay the results.

Rebranding a process by which a product, application or service developed with one brand is essentially marketed or distributed with a varied identity. This primarily aids in repositioning the brand and company as an attempt to efface – negative connotations inherited in previous marketing , finally providing brand impetus. This includes Corporate and product rebranding, with brilliant innovative routes through mass and media campaigns.

Corporate Identity

Today’s competition is huge and edge to stay ahead is the chief driving factor. Similarly it’s the scenario that is buzzing inside all corporate houses ; where employers ensuring employees, one sector convincing another and vice-versa. The internal identity is widely developing. Also Corporate Identity from inside to external world is much more serious and demanding. In such a digital age, without a demonstration of one’s abilities in right ways, most opportunities are squandered away. Techdew augments to create its “Corpowing” for such purposes and employs key resources for developing impressive ideas through intelligible tools. The services include Corporate filming, Corporate profiles, Corporate presentations, Corporate advertisements, Annual reports and Corporate promotions.

Marketing Intelligence

“The process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes and behavior of the market; and to assess changes in the business environment that may affect the size and nature of the market in the future.” -Cornish.

Marketing Intelligence (MI’s) main use is to identify successful new product developments early in the process to create company growth and maximize revenues by finding a balance between costs and prices of products. By using this knowledge about the external environment, software companies can successfully innovate to stay ahead of the competition. MI is critical for helping with the new product development stage of the product lifecycle, which is crucial for product software.

Market Intelligence is about providing an organization or firm with the market perspective, utilizing information sources - currently prevailing in the market. The information is primarily based on external and internal data with holistic viewpoints. Collating information through desk research and competitive intelligence are the key structural points. Also internal data’s are gathered through database analytical tools, Web site traffic analytics and Customer knowledge management.

• Market analysis and research
• Market Strategy development
• Market Intelligence Report
• Market Evaluation and Forecasting
• Competitive Intelligence and benchmarking